
Global Pharma Leader – AI-Powered Sales & Marketing Transformation
Challenge
Fragmented martech stack and generic campaigns led to low lead conversion and high acquisition costs in a multilingual, compliance-heavy Swiss market.
Approach
Maturity audit + predictive scoring pilot + generative AI content engine integrated with existing CRM/CDP.
Results
- 35% increase in qualified leads
- 28% reduction in content creation cycle time
- 42% uplift in marketing ROI within 12 months




